Brand Template Specifications

2026-04-16

Brand Template Specifications

PureBrain / Pure Technology + MAKR Venture Fund

Created: 2026-04-16

Purpose: Detailed design specs for Google Docs and Google Slides branded templates

Audience: Developer implementing templates via Google Apps Script or Slides/Docs API

PureBrain / Pure Technology

1A. Google Docs Template
1B. Google Slides Template

MAKR Venture Fund

2A. Google Docs Template
2B. Google Slides Template

Implementation Notes

1. PureBrain / Pure Technology

Brand Identity Summary

Property	Value
Primary Blue	`#2A93C1`
Primary Orange	`#F1420B`
Dark Text	`#1A1A2E`
Medium Gray (secondary text)	`#4A4A68`
Light Gray (borders, rules)	`#D0D0D8`
Background White	`#FFFFFF`
Light Blue Tint (accent bg)	`#EAF5FA`
Primary Font	Inter (headings and body)
Secondary Font	Source Sans Pro (fallback: Open Sans)
Aesthetic	Modern tech, clean, startup-professional

1A. PureBrain Google Docs Template

Page Setup

Property	Value
Page size	Letter (8.5 x 11 in)
Top margin	1.0 in
Bottom margin	0.75 in
Left margin	1.0 in
Right margin	1.0 in
Line spacing (body)	1.15
Paragraph spacing after	6 pt

Document Header

Height: 0.6 in from top edge
Left element: PureBrain logo mark (logomark only, not wordmark), 28 px tall, aligned to left margin
Right element: Document title in Inter SemiBold 9 pt, color #4A4A68, right-aligned
Separator: 1 px horizontal rule spanning full width, color #2A93C1, positioned at bottom of header area
Header padding bottom: 12 pt below the blue rule before body content begins

Font Hierarchy

Style	Font	Weight	Size	Color	Spacing	Notes
Title	Inter	Bold	28 pt	`#1A1A2E`	0 pt before, 8 pt after	Used once at document top. Left-aligned.
Subtitle	Inter	Regular	14 pt	`#4A4A68`	0 pt before, 20 pt after	Immediately below title.
Heading 1	Inter	Bold	22 pt	`#2A93C1`	24 pt before, 8 pt after	Primary section breaks.
Heading 2	Inter	SemiBold	16 pt	`#1A1A2E`	18 pt before, 6 pt after	Subsections.
Heading 3	Inter	SemiBold	13 pt	`#4A4A68`	14 pt before, 4 pt after	Third-level sections.
Body	Inter	Regular	11 pt	`#1A1A2E`	Line spacing 1.15	Default paragraph style.
Body Bold	Inter	SemiBold	11 pt	`#1A1A2E`	Same as body	Inline emphasis.
Caption	Inter	Regular	9 pt	`#4A4A68`	4 pt before, 4 pt after	Figure/table captions.
Blockquote	Inter	Italic	11 pt	`#4A4A68`	Left indent 0.5 in, left border 3 px `#2A93C1`

Table Styling

Element	Spec
Header row background	`#2A93C1`
Header row text	Inter SemiBold 10 pt, `#FFFFFF`
Body row text	Inter Regular 10 pt, `#1A1A2E`
Alternating row fill	`#EAF5FA` (every even row)
Cell padding	6 pt all sides
Border	0.5 pt `#D0D0D8`

Height: 0.5 in
Left element: "Pure Technology" in Inter Regular 8 pt, color #4A4A68
Center element: Page number in Inter Regular 8 pt, color #4A4A68, format "Page X of Y"
Right element: "Confidential" in Inter Regular 8 pt, color #D0D0D8 (optional -- toggleable)
Separator: 0.5 px horizontal rule, color #D0D0D8, spanning full width, 4 pt above footer text

Accent Details

Hyperlinks: #2A93C1, underlined on hover only
Orange accent usage: Call-to-action text, important callout box borders, data highlights. Use #F1420B sparingly -- maximum one orange element per page to maintain hierarchy.
Callout box: Background #EAF5FA, left border 4 px #2A93C1, padding 12 pt, Inter Regular 11 pt

1B. PureBrain Google Slides Template

Slide dimensions: Widescreen 16:9 (10 x 5.625 in)

Slide Master / Global Elements

Element	Spec
Background	`#FFFFFF`
Safe zone (content area)	0.5 in margin all sides
Slide number	Bottom-right, Inter Regular 10 pt, `#4A4A68`
Logo placement	Bottom-left corner, PureBrain logomark, 20 px tall, 0.4 in from edges
Accent bar	4 px horizontal line, `#2A93C1`, spanning bottom of slide, 0.35 in from bottom edge

Slide 1: Title Slide

+----------------------------------------------------------+
|                                                          |
|                                                          |
|          [PureBrain Logo - full wordmark]                |
|          centered, 60 px tall                            |
|                                                          |
|          PRESENTATION TITLE                              |
|          Inter Bold 36 pt, #1A1A2E                       |
|          centered                                        |
|                                                          |
|          Subtitle or date line                           |
|          Inter Regular 18 pt, #4A4A68                    |
|          centered                                        |
|                                                          |
|  ______________________________________________________  |
|  [4 px blue bar #2A93C1, 60% width, centered]            |
|                                                          |
+----------------------------------------------------------+

Background: #FFFFFF
Logo: Full PureBrain wordmark, centered horizontally, positioned at 1.2 in from top
Title: Inter Bold 36 pt, #1A1A2E, centered, vertical center of slide
Subtitle: Inter Regular 18 pt, #4A4A68, centered, 16 pt below title
Accent bar: 4 px tall, #2A93C1, 60% of slide width, centered, positioned 0.4 in below subtitle
No slide number on title slide

Slide 2: Content Slide (Standard)

+----------------------------------------------------------+
|  SECTION HEADING                                         |
|  _______________                                         |
|                                                          |
|  - Bullet point content                                  |
|  - Second bullet                                         |
|    - Sub-bullet                                          |
|  - Third bullet                                          |
|                                                          |
|                                                          |
|                                                          |
|  [logo]                                    [slide #]     |
|  ______________________________________________________  |
+----------------------------------------------------------+

Heading: Inter Bold 28 pt, #1A1A2E, top-left at (0.5 in, 0.4 in)
Heading underline: 3 px rule, #2A93C1, width matches heading text + 20%, 6 pt below heading
Body text area: Starts 0.3 in below heading underline
Bullet style L1: Filled circle, #2A93C1, Inter Regular 18 pt, #1A1A2E
Bullet style L2: Dash, #4A4A68, Inter Regular 16 pt, #4A4A68, indent 0.4 in
Line spacing: 1.3
Bottom accent bar: Full width, 4 px, #2A93C1, at 5.3 in from top

Slide 3: Section Divider

+----------------------------------------------------------+
|                                                          |
|                                                          |
|                                                          |
|          SECTION NAME                                    |
|          Inter Bold 40 pt, #FFFFFF                       |
|          centered                                        |
|                                                          |
|          Brief description                               |
|          Inter Regular 18 pt, #EAF5FA                    |
|                                                          |
|                                                          |
+----------------------------------------------------------+

Background: Solid #2A93C1
Section name: Inter Bold 40 pt, #FFFFFF, centered both axes
Description: Inter Regular 18 pt, #EAF5FA, centered, 12 pt below section name
Optional: Thin #F1420B orange line (2 px, 80 px wide) centered between heading and description
No logo, no slide number on divider slides

Slide 4: Data / Chart Slide

+----------------------------------------------------------+
|  DATA HEADING                                            |
|  _______________                                         |
|                                                          |
|  +-------------------------+   Key Insight One           |
|  |                         |   Inter Regular 14 pt       |
|  |    [Chart Area]         |                             |
|  |    60% width            |   Key Insight Two           |
|  |                         |   Inter Regular 14 pt       |
|  +-------------------------+                             |
|                                Source: attribution       |
|  [logo]                                    [slide #]     |
|  ______________________________________________________  |
+----------------------------------------------------------+

Heading: Same as content slide (Inter Bold 28 pt, #1A1A2E)
Chart area: 60% of content width, left-aligned, min height 3.0 in
Chart colors (series order): #2A93C1, #F1420B, #1A1A2E, #4A4A68, #D0D0D8
Key insights: Right column (35% width), Inter Regular 14 pt, #1A1A2E, bulleted with small blue circles
Source line: Inter Regular 9 pt, #4A4A68, bottom of chart area

Slide 5: Closing Slide

+----------------------------------------------------------+
|                                                          |
|                                                          |
|          [PureBrain Logo - full wordmark]                |
|          centered, 50 px tall                            |
|                                                          |
|          Thank You                                       |
|          Inter Bold 32 pt, #1A1A2E                       |
|                                                          |
|          contact@purebrain.ai                            |
|          Inter Regular 16 pt, #2A93C1                    |
|                                                          |
|          purebrain.ai                                    |
|          Inter Regular 14 pt, #4A4A68                    |
|                                                          |
|  ______________________________________________________  |
+----------------------------------------------------------+

Background: #FFFFFF
Logo: Full wordmark, centered, 1.4 in from top
"Thank You": Inter Bold 32 pt, #1A1A2E, centered
Contact email: Inter Regular 16 pt, #2A93C1, centered, 12 pt below
Website: Inter Regular 14 pt, #4A4A68, centered, 8 pt below email
Bottom accent bar: Same as content slides

2. MAKR Venture Fund

Brand Identity Summary

Property	Value
Primary Black	`#000000`
Charcoal	`#111111`
Dark Gray (secondary text)	`#333333`
Medium Gray (tertiary)	`#666666`
Accent Orange	`#D84315`
Off-White (backgrounds)	`#F0F0F0`
Pure White	`#FFFFFF`
Border Gray	`#CCCCCC`
Primary Font	Inter (all uses)
Aesthetic	Bloomberg terminal. Institutional. Financial-grade. Zero buzz.

Design Philosophy

MAKR templates must convey authority, precision, and restraint. Every element earns its place. No decorative flourishes. No gradients. No rounded corners. Information density is welcome; visual noise is not. The orange accent is used like a scalpel -- only to draw the eye to the single most important element on any given page or slide.

2A. MAKR Google Docs Template

Page Setup

Property	Value
Page size	Letter (8.5 x 11 in)
Top margin	1.0 in
Bottom margin	0.75 in
Left margin	1.25 in
Right margin	1.0 in
Line spacing (body)	1.2
Paragraph spacing after	6 pt

Note: Asymmetric left margin (1.25 in) accommodates binding and creates a deliberate, formal feel.

Document Header

Height: 0.5 in from top edge
Left element: "MAKR" in Inter Bold 10 pt, letter-spacing +1.5 pt, color #000000, all caps
Right element: Document classification (e.g., "CONFIDENTIAL", "INTERNAL", or blank) in Inter Medium 8 pt, #666666, all caps, letter-spacing +1.0 pt
Separator: 1.5 px horizontal rule spanning full width, color #000000
Header padding bottom: 16 pt below the rule before body content begins

Font Hierarchy

Style	Font	Weight	Size	Color	Spacing	Notes
Title	Inter	Bold	26 pt	`#000000`	0 pt before, 4 pt after	All caps. Letter-spacing +1.0 pt.
Subtitle	Inter	Regular	12 pt	`#666666`	0 pt before, 24 pt after	Sentence case. Placed directly below title.
Heading 1	Inter	Bold	18 pt	`#000000`	28 pt before, 8 pt after	All caps. Letter-spacing +0.5 pt. 1 px bottom border `#000000`.
Heading 2	Inter	SemiBold	14 pt	`#111111`	20 pt before, 6 pt after	Sentence case.
Heading 3	Inter	Medium	12 pt	`#333333`	16 pt before, 4 pt after	Sentence case.
Body	Inter	Regular	11 pt	`#111111`	Line spacing 1.2	Default paragraph.
Body Bold	Inter	SemiBold	11 pt	`#000000`	Same as body	Key terms, emphasis.
Caption	Inter	Regular	9 pt	`#666666`	4 pt before, 4 pt after	Figure/table captions.
Footnote	Inter	Regular	8 pt	`#666666`	Superscript reference numbers.

Table Styling

Element	Spec
Header row background	`#000000`
Header row text	Inter SemiBold 10 pt, `#FFFFFF`, all caps, letter-spacing +0.5 pt
Body row text	Inter Regular 10 pt, `#111111`
Alternating row fill	`#F0F0F0` (every even row)
Cell padding	8 pt top/bottom, 10 pt left/right
Border	0.5 pt `#CCCCCC`
Numeric columns	Right-aligned, Inter Regular 10 pt (tabular/monospace numerals if available)
Highlight row (optional)	Left border 3 px `#D84315` on the cell, no background change

Height: 0.45 in
Left element: "MAKR Venture Fund" in Inter Regular 8 pt, #666666
Center element: None (clean center)
Right element: Page number in Inter Regular 8 pt, #666666, format "X / Y"
Separator: 1 px horizontal rule, color #CCCCCC, spanning full width, 6 pt above footer text

Accent Details

Hyperlinks: #D84315, no underline by default, underline on hover
Orange accent rule: Use #D84315 for a single horizontal accent rule (2 px) between the title block and the first Heading 1. This is the ONLY decorative use of orange in the document body.
Callout box: Background #F0F0F0, left border 3 px #D84315, padding 12 pt, Inter Regular 11 pt, #111111. Maximum one per page.
Pull quotes: Not used. MAKR documents are data-forward, not narrative.

2B. MAKR Google Slides Template

Slide dimensions: Widescreen 16:9 (10 x 5.625 in)

Slide Master / Global Elements

Element	Spec
Background	`#FFFFFF`
Safe zone (content area)	0.6 in margin all sides
Slide number	Bottom-right, Inter Regular 9 pt, `#666666`
"MAKR" wordmark	Bottom-left, Inter Bold 9 pt, `#000000`, all caps, letter-spacing +1.5 pt, 0.4 in from edges
Top rule	1.5 px line, `#000000`, full width, positioned at 0.35 in from top

Slide 1: Title Slide

+----------------------------------------------------------+
|  ______________________________________________________  |
|  [1.5 px black rule, full width]                         |
|                                                          |
|                                                          |
|          MAKR                                            |
|          Inter Bold 14 pt, #000000                       |
|          letter-spacing +2.0 pt, centered                |
|                                                          |
|          PRESENTATION TITLE                              |
|          Inter Bold 36 pt, #000000                       |
|          all caps, centered                              |
|          ____                                            |
|          [2 px orange line, 60 px, #D84315, centered]    |
|                                                          |
|          Subtitle or Date | Classification               |
|          Inter Regular 14 pt, #666666                    |
|          centered                                        |
|                                                          |
|                                                          |
|  ______________________________________________________  |
|  [1.5 px black rule, full width]                         |
+----------------------------------------------------------+

Background: #FFFFFF
Top rule: 1.5 px, #000000, full width, 0.35 in from top
"MAKR" label: Inter Bold 14 pt, #000000, all caps, letter-spacing +2.0 pt, centered, 1.5 in from top
Title: Inter Bold 36 pt, #000000, all caps, centered, vertical center
Orange separator: 2 px tall, 60 px wide, #D84315, centered, 10 pt below title
Subtitle: Inter Regular 14 pt, #666666, centered, 12 pt below orange separator. Pipe-delimited metadata (e.g., "Q4 2026 | Confidential")
Bottom rule: 1.5 px, #000000, full width, 0.35 in from bottom
No slide number on title slide

Slide 2: Content Slide (Standard)

+----------------------------------------------------------+
|  ______________________________________________________  |
|                                                          |
|  SECTION HEADING                                         |
|  Inter Bold 24 pt, #000000, all caps                     |
|                                                          |
|  - Content point                                         |
|  - Second point                                          |
|    - Sub-point                                           |
|  - Third point                                           |
|                                                          |
|                                                          |
|  MAKR                                          [slide #] |
|  ______________________________________________________  |
+----------------------------------------------------------+

Heading: Inter Bold 24 pt, #000000, all caps, letter-spacing +0.5 pt, top-left at (0.6 in, 0.7 in)
No heading underline -- the top rule provides sufficient visual structure
Body text area: Starts 0.35 in below heading baseline
Bullet style L1: Em dash (--), #000000, Inter Regular 16 pt, #111111
Bullet style L2: En dash (-), #666666, Inter Regular 14 pt, #333333, indent 0.4 in
Line spacing: 1.4
No colored bullets -- monochrome only

Slide 3: Section Divider

+----------------------------------------------------------+
|  ______________________________________________________  |
|                                                          |
|                                                          |
|                                                          |
|          SECTION TITLE                                   |
|          Inter Bold 40 pt, #FFFFFF                       |
|          all caps, centered                              |
|          ____                                            |
|          [2 px orange line, 60 px, #D84315]              |
|                                                          |
|                                                          |
|                                                          |
+----------------------------------------------------------+

Background: Solid #000000
Section title: Inter Bold 40 pt, #FFFFFF, all caps, letter-spacing +1.0 pt, centered both axes
Orange accent: 2 px tall, 60 px wide, #D84315, centered, 12 pt below title
No subtitle text on dividers. One message only.
No logo, no slide number on divider slides

Slide 4: Data / Chart Slide

+----------------------------------------------------------+
|  ______________________________________________________  |
|                                                          |
|  DATA HEADING                                            |
|                                                          |
|  +-------------------------------------+  Key Metric: X |
|  |                                     |  Inter SemiBold |
|  |         [Chart Area]                |  14 pt, #D84315 |
|  |         55% width                   |                 |
|  |                                     |  Supporting     |
|  +-------------------------------------+  context here   |
|                                           Inter Regular  |
|  Source: Bloomberg, Q4 2026               12 pt, #666666 |
|  MAKR                                          [slide #] |
|  ______________________________________________________  |
+----------------------------------------------------------+

Heading: Same as content slide
Chart area: 55% of content width, left-aligned, min height 3.2 in
Chart colors (series order): #000000, #D84315, #666666, #CCCCCC, #F0F0F0
Chart style: No gradients. No 3D. Flat fills. Thin axis lines (0.5 px, #CCCCCC). Data labels in Inter Regular 10 pt.
Key metric callout: Right column, single headline number in Inter SemiBold 14 pt, #D84315. Supporting text in Inter Regular 12 pt, #666666.
Source line: Inter Regular 8 pt, #666666, bottom-left of chart area. Always attributed.

Slide 5: Closing Slide

+----------------------------------------------------------+
|  ______________________________________________________  |
|                                                          |
|                                                          |
|                                                          |
|          MAKR                                            |
|          Inter Bold 18 pt, #000000                       |
|          letter-spacing +2.0 pt, centered                |
|          ____                                            |
|          [2 px orange line, 60 px, #D84315]              |
|                                                          |
|          Jersey, Channel Islands                         |
|          Inter Regular 12 pt, #666666                    |
|                                                          |
|          contact@makrvf.com                              |
|          Inter Regular 12 pt, #666666                    |
|                                                          |
|                                                          |
|  ______________________________________________________  |
+----------------------------------------------------------+

Background: #FFFFFF
"MAKR": Inter Bold 18 pt, #000000, all caps, letter-spacing +2.0 pt, centered, vertical center minus 0.5 in
Orange accent: 2 px tall, 60 px wide, #D84315, centered, 10 pt below "MAKR"
Jurisdiction line: Inter Regular 12 pt, #666666, centered, 16 pt below orange accent
Contact: Inter Regular 12 pt, #666666, centered, 8 pt below jurisdiction
Top and bottom rules: Same as title slide (1.5 px, #000000, full width)
No slide number on closing slide

3. Implementation Notes

Font Loading

Both brands use Inter. Ensure the Google Workspace environment has Inter available. Inter is available in Google Fonts and can be loaded in Google Docs/Slides via the "More fonts" dialog. If Inter is unavailable, fallback order:

Inter
Roboto
Arial

Color Application Rules

PureBrain:

Blue (#2A93C1) is the workhorse accent -- headings, rules, bullets, links.
Orange (#F1420B) is a highlight -- maximum one orange element per page/slide. Use for CTAs, critical data points, or a single emphasis.

MAKR:

Black (#000000) and charcoal (#111111) carry nearly everything.
Orange (#D84315) appears exactly once per slide/page as a 60 px accent line or a single data callout. Never in headings. Never in body text. Never as a background.
If in doubt, leave the orange out. MAKR defaults to monochrome.

Accessibility

Check	Requirement
Body text contrast	All body text combinations exceed WCAG AA (4.5:1 minimum). `#111111` on `#FFFFFF` = 18.3:1. `#666666` on `#FFFFFF` = 5.7:1.
Heading contrast	`#000000` on `#FFFFFF` = 21:1. `#2A93C1` on `#FFFFFF` = 3.6:1 (use for decorative headings only, not body).
White on dark	`#FFFFFF` on `#000000` = 21:1. `#FFFFFF` on `#2A93C1` = 3.6:1 (ensure text is large, 18 pt+).
Chart colors	Do not rely on color alone to distinguish data series. Use labels or patterns.

Google Apps Script Implementation Guidance

For developers implementing these templates programmatically:

Google Docs: Use DocumentApp.getBody().setAttributes() for global styles. Apply heading styles via ParagraphStyle objects. Headers/footers via doc.getHeader() and doc.getFooter().
Google Slides: Use SlidesApp to set master slide layouts. Each layout above maps to a slide master. Apply text styles via TextRange.getTextStyle(). Shapes for rules and accent bars via slide.insertShape().
Consistent naming: Name master layouts to match the spec (e.g., "Title Slide", "Content", "Section Divider", "Data Slide", "Closing").

File Naming Convention

Brand	Google Docs	Google Slides
PureBrain	`[PureBrain] Document Title`	`[PureBrain] Presentation Title`
MAKR	`[MAKR] Document Title -- Classification`	`[MAKR] Presentation Title -- Classification`

Summary: Key Differentiators at a Glance

Dimension	PureBrain	MAKR
Personality	Energetic, approachable, modern	Authoritative, restrained, institutional
Color weight	Blue-dominant with orange highlights	Black-dominant with minimal orange
Heading style	Mixed case, blue accent underlines	All caps, black, no decoration
Bullet style	Colored circles	Monochrome dashes
Section dividers	Blue background, white text	Black background, white text
Orange usage	Frequent accent (links, callouts, bullets)	Surgical -- one 60 px line per page/slide
Margins	Symmetric 1.0 in	Asymmetric (1.25 in left for binding)
Overall density	Airy, generous whitespace	Dense, information-forward
Letter-spacing	Standard	Increased on headings and brand name
Rules/borders	Thin blue accent lines	Heavy black structural rules

End of specification.

Brand Template Specifications

Brand Template Specifications

PureBrain / Pure Technology + MAKR Venture Fund

Table of Contents

1. PureBrain / Pure Technology

Brand Identity Summary

1A. PureBrain Google Docs Template

Page Setup

Document Header

Font Hierarchy

Table Styling

Footer

Accent Details

1B. PureBrain Google Slides Template

Slide Master / Global Elements

Slide 1: Title Slide

Slide 2: Content Slide (Standard)

Slide 3: Section Divider

Slide 4: Data / Chart Slide

Slide 5: Closing Slide

2. MAKR Venture Fund

Brand Identity Summary

Design Philosophy

2A. MAKR Google Docs Template

Page Setup

Document Header

Font Hierarchy

Table Styling

Footer

Accent Details

2B. MAKR Google Slides Template

Slide Master / Global Elements

Slide 1: Title Slide

Slide 2: Content Slide (Standard)

Slide 3: Section Divider

Slide 4: Data / Chart Slide

Slide 5: Closing Slide

3. Implementation Notes

Font Loading

Color Application Rules

Accessibility

Google Apps Script Implementation Guidance

File Naming Convention

Summary: Key Differentiators at a Glance